1. Information We Collect

• Required: Email address, password, username
• Optional: Phone number, address, pet information (name, breed)
• Automatic: IP address, cookies, usage data, device information
• Payment: Card issuer, partial card number, transaction history (processed by PG provider)

2. How We Use Your Information

• Providing and improving the Service
• Processing payments and managing subscriptions
• Account management and authentication
• Personalizing content recommendations
• Marketing communications (with your consent)

3. Data Retention

We retain personal data for as long as your account is active or as needed to provide services. Upon account deletion, data is promptly deleted, except where retention is required by law (typically 3–5 years for transaction records).

4. Third-Party Sharing

We do not sell your personal data. We share data only with service providers necessary to operate the Service (payment processors, cloud infrastructure, email delivery) and when required by law.

5. Your Rights

You have the right to access, correct, delete, or restrict processing of your personal data at any time. To exercise these rights, contact us at privacy@happydogtv.com.

6. Cookies

We use cookies to maintain session state and improve user experience. You can disable cookies in your browser settings, though this may affect service functionality.

7. Children's Privacy

The Service is not intended for children under 14. We do not knowingly collect personal information from children under 14.

8. Changes to This Policy

We will notify users at least 7 days before making significant changes to this policy via notice on the Service or email.